A successful website rebrand for Durban company
Client: JLS Clothing
Camera Gear: Sony A7S2, Canon 70-200 F2.8, Canon 24-70 F2.8
Part of our offering as a Digital Agency is to help clients create a media presence that best represents their identity and purpose. Recently, we helped JLS Clothing, a company who designs and manufactures corporate uniforms, with their website rebranding. We had been working with this Durban based company since 2016 by offering photography services on an adhoc basis and this rebranding project just seemed like a natural extension of that working relationship.
For the website rebranding, we provided the art direction, content creation, and general creative direction to ensure that their new website design reflected the ethos of the company. We knew we wanted to create a clean and informative looking design that made website navigation as easy as possible.
Part of this rebranding project also included creating a two minute corporate video for their homepage. We hoped to create an inspiring short film that showcased the values that make this company so special – a strong focus on family and honouring employees. This meant we were involved with the creative direction of the video – from developing the script, to filming the video and finally, editing the shots together in the post-production stage of this mini project. We filmed the in-house process of first designing the uniforms in their Durban office, then manufacturing them in their their CMT’s warehouse and lastly, the delivery stage.
It was really great for us to see the staff’s positive reactions when they saw themselves star in the film. The client was also very happy with the video and the updated website and they commented on how fresh and informative the design was. If you head to their website you can watch the corporate video.